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We watched The Hurt Locker last night on PPV. What a great movie! I'm so glad we saw it yesterday, because if we'd waited just one more day, I'm pretty sure this news would have seen me exercising a personal boycott of the film: Creators Must Move Beyond Suing the AudienceThe file-sharing public faces yet another wave of predatory litigation, this time from the so-called US Copyright Group ("USCG"), which is suing BitTorrent users on behalf of various independent filmmakers. The Hollywood Reporter reports that more than 20,000 individuals have been sued, with more suits to come, and the producers of the Oscar-winning The Hurt Locker have also signed up with the USCG to go after BitTorrent users.That said, the character played by Jeremy Renner in the movie was simply incredible. I've been reading Mihaly Csikszentmihalyi's Flow: The Psychology of Optimal Experience. You couldn't ask for a better example of living in the flow than Sergeant First Class William James. This character had all the elements: immersion, mastery, a distortion of time, a suspension of self-consciousness, clear goals-- you make a mistake you die, and a desire to continuously push the boundaries of performance. It's worth seeing The Hurt Locker for no other reason than to study this character.
Workstreaming is one of those things that causes me a great deal of angst. It worries me so much that I have been reluctant to write this post. Its potential to be misused by micro-managers and control-freaks is huge. The logs track a worker's every action, through syndication feeds that data is exposed, through aggregation it is combined, and through filtering it is synthesized. Used improperly, it has the potential to lead to work-group hell. You could very easily create a workplace that no one would want to work. Think time-cards, dot-boards, seat-time, and otherwise irrelevant metrics on steroids. Giving these tools to old-school managers would be something akin to Sheriff Taylor letting Deputy Fife put real bullets in his service revolver.I'm totally in the camp that says these technologies, when deployed in the right organizational setting, will be incredibly powerful and transformative. I'm left wondering, however, what happens when you introduce these tools into situations where they are at strong odds with an organization's predominant culture? Do the trojan-horsed values have the power to change the culture? Or, are organizational cultures so strongly entrenched that they will eventually displace the values embedded in this new breed of software?
Chapter 2: The ScienceAs before, your thoughts and ideas are most welcome.
Just as Taylor's Scientific Principles of Management changed the culture of the 20th century, there is new science to support a different way of working for the 21st Century. How do we optimize our working environments to support creativity? This chapter will discuss the science of freeranging. In particular recent scientific advances in these areas will be detailed. These advances will be contrasted with specific principles of Taylorism, and its modern day descendant Sixth Sigma. It will illustrate how the management practices from the last century are harming ideation and creative work. Each example from the science will be accompanied by testimonials from freerangers describing how they work, and detailing how their experiences are supported by the science.
- Creativity and Innovation - open innovation
- The biological basis of work-- circadian rhythms and working the way nature intended
- Social network analysis-- what sociology and anthropology tells us about our connectedness
- Multitasking-- how it promotes ideation
- Working in the flow-- people's abilities to adapt and make sense of massive amounts of information
- Complex Adaptive Systems theory-- work environments optimized to deal with complex and chaotic problems
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Chapter 1: A More Natural Way of Working
This chapter sets the stage for the entire book, and introduces the major concepts. It starts with a story of a working environment enjoyed by a freerange worker that is dramatically different than that experienced by the overwhelming majority of today's workforce. It discusses work from an historical perspective. It touches on the predominant ideologies that have defined our working environments over the last 150 years. It visits Taylor's Principles of Scientific Management, and how these have been misapplied in the network economy, and how information technologies are being misused to create an always-on culture and a workplace hell.
The chapter concludes with the progressive use of technologies to free workers, and to create a workplace optimized for greater innovation and creativity. We touch on The Rise of the Creative Class, and how social networking is making this new form of working a possibility for a larger percentage of the workforce. It concludes with the values and principles driving the freerange enterprise, and delineates the goals of the book.
Contents
Preface
A More Natural Way of Working
The Science
The Culture
The Environment
The Technology
Workstreaming
New Work Metrics
The Imperative
Making the Transition
Coda
Notes and Further Reading
In a subsequent post I will share the Table of Contents, and we'll take it from there...Synopsis: Creating work environments that foster greater innovation and creativity is a twenty-first century organizational imperative. Our economies have evolved to ones based on knowledge and information as the primary drivers of wealth creation. We are witnessing the growth of what former Federal Reserve Chairman Alan Greenspan has termed the “weightless economy”— an economy in which knowledge and technical capacity are contributing an ever greater share to GDP. Fully 40% of today's workers in advanced economies are involved in knowledge and other forms of creative work. Less than 10% are engaged in manufacturing, and yet we manage these knowledge workers as if they were still working on the factory floor.This book details the issues surrounding our current work environments, and points the reader to a better way. It draws heavily on the the science surrounding ideation, and the emergent values of the open-source and social networking movements. It offers a vision for creating a world of work in the networked economy that is not only more friendly and natural, but that also results in greater effectiveness.
You're coming of age in a 24/7 media environment that bombards us with all kinds of content and exposes us to all kinds of arguments, some of which don't always rank that high on the truth meter," he told the students. "And with iPods and iPads, and Xboxes and PlayStations -- none of which I know how to work -- information becomes a distraction, a diversion, a form of entertainment, rather than a tool of empowerment, rather than the means of emancipation. So all of this is not only putting pressure on you; it's putting new pressure on our country and on our democracy.He's right about one thing-- the increase in knowledge flows is absolutely putting pressure on our country and our democracy. He's wrong about the solution and about information becoming a distraction. Dealing with knowledge flows is an essential skill going forward. Those that learn to thrive in these new information rich environments will prosper. Those that choose to hide will be left behind.
Push mindsets and practices are tightly grooved to a world where knowledge stocks mattered and knowledge flows were at best a peripheral event. We must accelerate a shift to a very different mindset and to practices that treat knowledge flows as the central opportunity and knowledge stocks as a useful by-product and key-enabler.We old folks cut-our-teeth in a push world. That world is rapidly collapsing. Telling the next generation to turn off their information appliances and to disengage from their knowledge flows is doing them a disservice. Learning to live in the flow is the new imperative. This is the edge where value is being created. We can only hope those young people at Hampton University were busy reading their feeds on their smart phones, and that they filtered-out the President's bad advice.
I do not want a world where the only social networks available are Facebook and Twitter. I don't trust Microsoft to do a good enough job to provide a real alternative, and I don't think Apple wants to. LinkedIn won't transform overnight, and Plaxo is not a candidate. Cisco and other companies aren't even close. So Google provides us the only real alternative to these two networks, and looks to be on the right path, talking openly about privacy, data security, and openness.I really like Buzz. I was a diehard FriendFeed user because of the quality of the conversations. With FriendFeed's demise we needed an alternative. Buzz came along at just the right time. In its short three months of existence I have built a stronger network in Buzz than I ever had in FriendFeed. It works. You can join me in Buzz by visiting my Google profile. An awful lot of what I used to blog I do now through Buzz.