Tuesday, October 19, 2010

Thank you but no thank you Starbucks.

Starbucks is going to provide us a curated digital experience when we access the network when visiting their stores.
Beginning Wednesday, Starbucks customers who use the free Wi-Fi at more than 6,800 U.S. company-operated stores will be greeted with the Starbucks Digital Network (SDN) — an exclusive content network curated by the company and designed to enhance the customer’s in-store experience.
No thank you. The difference between wifi and 3G is just not that great for me to have to suffer through intermediation of my network connection. I know what I want, and it knows how to find me.






3 comments:

dbt said...

Huh? They're not intermediating, they're adding new content that would otherwise be for-pay and making it available to in-store customers. They are not in any way restricting use of the public internet.

I'm very confused by what you're upset about here.

Kevin Gamble said...

dbt,

I wouldn't say I'm upset. I'm just saying that everyone wants to try to be our filters-- to insert themselves into our flow of information. When we have billions of pages that we might choose to access-- why would I want to have to navigate around those provided by uninvited intermediaries? I can use the network in my pocket and go directly to where I choose to start.

I'll try the Starbucks service this morning and report back. if they make it easy to navigate around their content then I will moderate my comments.

Kevin

Kevin Gamble said...

I went and tried it today. It let me login to the Starbucks network but never brought up their page. Told me I could only login to the site from a Starbucks location-- hmm. Looks like they have a few kinks to workout. I'll try again tomorrow.