Sunday, April 25, 2010

HighTouch Book Club:The Power of Pull

The next read for the book club is: The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. This is a new book by John Hagel, John Seely Brown, and Lang Davison. The reviews of the book promise a healthy dose of insight into knowledge flows. I have read and followed these authors for sometime so I'm definitely looking forward to this read. As before, notes will go in Google Wave. It's public. Search for the tag HighTouch Book Club. The notes will also be published on the open web here: HighTouch Book Club on Waverz.
The world has changed profoundly, and the old tools that led to success in the world of Push won’t work anymore. Pull helps us understand the shift we’re experiencing and provides us with a new understanding of the implications of how our digital world really works—and what we can do to thrive in an environment dominated by the forces of pull.
Drawing on pioneering research, Pull reveals how you can access people and resources when you need them, attract people and resources you didn’t even know existed, and achieve potential with less time and more impact than you imagined possible. Few of us are systematic in how we use the tools available to us. And no institutions are effectively dealing with the startling changes wrought by these technologies and the attitudes they encourage. Pull will change all that.
I very much enjoyed our last read, Rework. It was a quick and easy read, but chock full of practical advise about keeping it real. If you've been thinking of starting something/anything I'd highly encourage you to read this book. I'm giving copies of this book to several of my loved ones. It's a no bullshit guide to getting stuff done. Advice which I have taken to heart. (I'm back into my book work.)

Since finishing Rework I have also read Nexus: Small Worlds and the Groundbreaking Theory of Networks and Six Degrees: The Secrets of a Connected Age by Duncan Watts. Both of these books dealt with the amazing similarities seen in all networked systems. Being that these were older books I didn't include them as book club reads, but I would definitely recommend them to anyone wanting to understand social networking from a more scientific perspective.

That said, I do hope you will join me in the new read. I'm anticipating that it will be quite profound.

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