From the founders of the trailblazing software company 37signals, here is a different kind of business book – one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few bucks or even free. Stuff that was impossible just a few years ago is now simple...As before, my notes for the book and any discussion will take place in the HighTouch Book Club wave. If you need an invite to Wave let me know. The publically available discussion can be found on Waverz.com: HighTouch Book Club.
My initial reaction after reading the first third of the book is that isn't the freeranging thought piece I was expecting. I'll be pointing out the differences in my notes. That said, the book has a bunch of very quotable ideas that I will be highlighting in my notes and on Google Buzz.