TPapi: Voice of dissent RT @k1v1n: Keynote was interesting. Umair asked good questions. Excellent takeaways. Good mantra. #upvote #keynote #sxswNeedless to say, there were a ton of conversations about the talk after the fact. People were so negative that I started to seriously wonder if we'd heard the same talk. Sure, the interview wasn't filled with earth-shattering new stuff, but it did provide a glimpse into the thinking of a person that helped to create and run one of social media's biggest hits. This is not something you get to hear everyday, and if you listened, really listened... there was plenty of substance. Umair and Evan talked about some very important concepts. The list is pretty much those things that organizations need to be doing to survive in this new networked landscape. Maybe everyone knew these things already. I doubt it. I have been living in this social media space as long as just about anyone, and I know I still have lots to learn. I'm guessing that those who walked might still have a fair bit to learn as well.
So where did the talk go wrong? Got me. Maybe people wanted to hear more about Twitter and less about what makes its founder tick. Not me. I'll choose insight into what drives a person any day. I want to know about the creator behind the product. I have very little interest in the product itself.
The talk did drag at times, but it never really lost me. There were plenty of nuggets of wisdom to be had. Umair summarizes the talk here: Twitter, SXSW, and Building a 21st Century Business. That's a very substantive list of takeaways. Learning requires listening. Too bad that many in the SXSW audience missed that lesson.