Saturday, February 13, 2010

Developing a social media strategy

I've been given the assignment of crafting a social media strategy for my <snark>day job</snark>. It's been difficult to say the least, as I keep coming up against our university policies, laws, and just plain old-ways of working, that keep us from doing the-right-thing. I'd been pondering this a fair bit when I came across this nice post from Jo Jordan. It spoke to my assignment: Social media is a river.... She had this great line:
Old strategic models matter less than our social purpose.
And therein lies my dilemma. I'm struggling like mad to try to define a strategy, be it old or new, until we've come to some sort of shared understanding as to the why. I want to talk about things like trust and mutual respect and openness and sharing and... I'm wanting to write something that seriously addresses our social purpose. Seems to me that to do otherwise is to put the cart-in-front-of-the-horse.

If we can get the purpose right I'm thinking the imperative will be crystal clear. Done right, we won't need no stinkin strategy. Thank you Jo!


Jo said...

Nice to have the thanks, Kevin! I don't often see the incoming links as WP hides them below the fold.

Good surprise. Now to figure out what I meant!

Jo said...

Ah, yes it would be worthwhile following up Tom Morris. Very able geek and professional philosopher adept at putting his finger on the question.

He will be going back to do his PhD so he has a lot to say about universities.

For my nickel's worth, pick up a rule from industrial psychology. Just put the tools out there in modular form. Track what gets used. Allow yourself to be surprised! Write the reports up!

Corvallis34 said...

Is it possible that your social purpose is found buried in your Public Relations strategy and not a bolt on? I like your post and it is something for all of us to think about.

Unknown said...

The word strategy is too strong of a word for deciding a social media roadmap. Embracing social media as a social medium takes a change in mindset. Though to create a strategy when people don't buy into the ideasl. However, we simply can't wait till everyone is one board with shared a mindset.

Though, if we held true passionate educators to described goals and values of their work, there may be more concensus than we might think.

We get so bogged down in regulations, rules, and controls that we forget to look up to higher goals and ideals.

So the challenge is to help people look up from their daily grinds and see what they are missing.

Thus, I like the idea of moving forward in modular form with people who already see the potential. With success, changes in the way we do things will follow.

Thinking outloud....