Friday, November 13, 2009

HighTouch Book Club reading: Total Engagement

I'm a little late in posting about the next read for the HighTouch book club. I've already begun reading Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete by Byron Reeves & J. Leighton Read (Harvard Business Press, 2009.):
Imagine the value if you could transfer the excitement and focus found in great games to the office. What if your employees could solve customer problems, design new software, or configure better shipping routes working inside a game environment at work?

This isn't just possible, say Byron Reeves and J. Leighton Read; it's inevitable. As employee productivity and engagement become more critical, the user experience provided by game technology offers a tantalizing solution for business. This is far more than a quaint metaphor or a twist on e-learning. Game design elements can address a host of business problems with morale, communication, and alignment while honing skills like data analysis, teamwork, leadership, and more.
I've finished chapter 1 and will begin the discussion thread later today. If you'd like to join the discussion please join me in Google Wave. Otherwise, you can follow the discussion by choosing the Total Engagement link on the book club's Waverz page.

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