Image by Inkyhack via Flickr
Anderson: I read lots of articles from mainstream media but I don't go to mainstream media directly to read it. It comes to me, which is really quite common these days. More and more people are choosing social filters for their news rather than professional filters. We're tuning out television news, we're tuning out newspapers.
I thought Andrew Sullivan summed-up the Anderson interview quite nicely: Letting The News Come To You
... the new media has ended the authority of media institutions. People have learned to see the little men and women behind the curtain and would rather trust the people they know - or come to know online - who have always been in front of the curtain and honest about what their biases are.
This shift from authoritative sources of information is not just impacting the news media-- it is impacting all institutions in the information business (and I am very purposely using the word information as opposed to knowledge). The way we learn most things is a social process. Learning is socially constructed. We learn together.
If you’re not part of this conversation, this collaboration, this community, then your stakeholders and your clients are obviously talking to other people.
Which is why the ivory tower, information silos, if-we-build-it-they-will-come strategies of the past century are obsolete. If you want to make a difference you have to get out from behind your web sites (the curtain), and join the people where the learning is occurring; online in places like Wikipedia, Facebook, Twitter, FriendFeed...