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We all have those people in our lives, you know, the ones who say something and you know immediately that the opposite is true. Recently my certain someone proclaimed that Twitter had peaked and was soooooooooo dead. Hehe.
Personally, I think Twitter is irrelevant. Twitter is just an application. It is what people are doing with Twitter that matters, and that is anything but irrelevant. It's the future. Twitter is changing the world because it's changing the way we communicate. It's changing our expectations in regard to: timeliness, transparency, flatness, engagement, and even the way that knowledge is constructed. Hint: it's a social process.
This talk by Marc Benioff has been receiving a lot of attention: The future of computing looks like Twitter:
Any concept of batch or delay in development or execution, I think, will not be tolerated by customers anymore. Even in development, customers are demanding now that they want to be able to build in that sandbox and deploy immediately, instantly, no delay.
The Marketing Pilgrim picked up on this meme and elaborated, The Reality of Real Time Hits Real Hard :
What is more important is a real sea change that is occurring which shows that in business it’s real time or it’s no time. While it may not be practical or even possible to have true real time for everything, most companies should be tapped into some form of real time availability of information that occurs outside their four walls. If not, they stand a real chance of being left behind.
I'm in complete agreement that expectations around timeliness are accelerating. It's no longer acceptable to make them wait. Focusing on speed alone, however, misses the most important trend-- people expect to be an integral part of the process.
Bottling knowledge for later consumption is an industrial era model. Knowledge is not something that you package and put on the shelf. It's not something to be found at the end of a Google search string. Knowledge construction is a process. It's a conversation, thinking-out-loud, learning. It's a journey that people embark on together.
In the future (which is now) if you're going to survive, the artificial walls you've constructed around your organization are going to have to fall. The sooner you realize this and start tearing them down the better your long term prospects for survival.