Sunday, April 19, 2009

The delusional news media-- newspaper version

newspaperImage by Ol.v!er [H2vPk] via Flickr

An interesting, but not reality-based read from the SF Gate: Web firms must pay for newspapers' work:

In France, newspapers are in trouble, just as they are here in the United States. Nicolas Sarkozy, the French president, wants to give 18-year-olds a free subscription to the paper of their choice.

What does he think this will accomplish? I stopped taking my local paper when I realized it'd been six months since I'd even taken it out of its plastic sleeve. Then it took me another year to get them to stop delivery. So it was essentially free, but I never read it.

The only thing that giving 18-year-olds free subscriptions is going to accomplish is to kill more trees. Guess that's good for the newsprint industry, perhaps: World's biggest newsprint co. files for bankruptcy.

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DairyScienceMark said...

Giving 'free' newspapers out to 18-yr-olds keeps the hard-copy ad-revenue paradigm going for a little while longer, I guess. Not sure if that's good, but it's what'll happen.

Kevin Gamble said...

Perhaps for a while. At least until the advertisers figure out that their ads aren't working and no one is seeing them.

That is the beauty of Google Ad words. The advertisers pay for results not eyeballs.

DairyScienceMark said...

Politician, like Sarkozy in France, don't have being effective as their primary goal. Their primary goal is to at least have the appearance of doing something. Businesses are very focused on the next 'quarter' profit predictions for share-holders. The reality of the change in both advertising in my local paper (Wash Post) and fewer writers is so apparent.