Trust in mass media is down because of something much more fundamental. We've found ways to connect one to another - there is a new model which places trust in new places - in each other, in the edge - not the centre.
It's not just mass media and banks that have fallen out of favor. How is this growing lack of trust impacting your organizational model? Do you have a strategy?
One thing is certain, you aren't going to push your way back to a trusted position.