RNA Biology has decided to ask every author who submits an article to a newly created section of the journal about families of RNA molecules to also submit a Wikipedia page that summarizes the work. As Nature reports, this is the first time an academic journal has forced its authors to disseminate information this way.
If you want the public to understand your science and support your research, then you have to take it to where people are gathering. That is Wikipedia. Like it or not. You choose obscurity at your own peril.
It's wonderful to see that some academics are starting to get it.