Wednesday, September 3, 2008

Chrome and Lively are like milk and cookies

What I'm about to say may already be all over the Internet. It's always dangerous to comment before searching, but I'm going to say it anyway.

A dear reader asked why I even cared about Chrome. Yet another browser. He said, "We already have Mozilla, and as you have said a zillion times, 'Open beats closed' so why would you think Google would be able to make something better?" Good question. And the bigger question, why would Google even bother?

The answer-- Chrome has almost nothing to do with creating a better Web experience. It is, however, completely about the future of the Internet which will be experienced as a virtual world. It's about a richer and more immersive user experience.

Firefox and the other browsers were built for a different day. For the Internet of the last decade. As simple as we think the browser is it's not simple enough. The current choices are bloated and way too complicated. They have features that the vast majority of people don't use and will never use. Think Word as compared to Google Docs.

Chrome, and by extension Lively, are about the future. Sure they may suck right now. I wouldn't know, as they are Windows only and I haven't used them. I have read enough about Lively, however, to know that most people consider it a joke. That's today. Many revolutionary things have been the subject of derision when first released. Have no doubt, in five years they won't suck and most of us will be using them. Just like we use the Web and Firefox today.

UPDATE: So it is being reported that Lively does not run on Chrome. Funny. I'm telling you, the whole reason we even have a Chrome has everything to do with Lively.


Bud Gibson said...

I've run chrome in the VM on my mac. Impressive performance and interesting feature set. I think only time will tell how this plays out. For now, it's a pure early adopter play.

People do take web apps seriously, mainly because they use them all the time. How will chrome do with salesforce and other 3rd party web apps? That's going to be the real tell.

The funny thing, the browser seems to be the virtual machine play that really worked, and webkit is becoming the premier rendering engine in this world. Java did not work. .Net did not work. But, the browser did, for all its warts.

DairyScienceMark said...

The Economist also thinks that Chrome is build for the virtual world (

"But Google concluded that even Firefox could not protect it against Microsoft. It began to define its business as “search, ads and apps”, where the apps, with a few exceptions, run on the web and are reached through a browser. So Google decided to build a browser from scratch, explicitly for those fledgling services, from word processing to snazzy virtual worlds."