Sunday, August 24, 2008

QOTD: Steve outing on going to the people

From Steve Outing: Yes, people will post news, but perhaps not when YOU ask

I’ve started to realize that news organizations would be wise to focus less on creating their own citJ platforms and hoping someone will post something, and more on leveraging the social networks where people already are posting news.

Yep, same old story. The people are not coming to your site-- you have to go to where they are already gathered.

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