I came across this when reading feeds today:
A relatively small number of web-savvy geeks are determining what gets to the top of the Google food chain. These folks are dedicated participants in the way of the (social) network, and they determine what everyone else is most likely to find on a particular topic
Wrong, wrong, wrong, and sigh! This couldn't be further from the truth. I'll leave the source of the quote anonymous in this instance-- I don't mix work and blogging, and the rest of the article is not really that germane to the point I'm wanting to make. (Plus I know that you can find it in a second if you really care.)
The blogosphere is not inhabited by a bunch of geeks determining what everyone else gets to see through search. I don't doubt for a minute that well intentioned people think this is out it works, but this is just plain inaccurate. I attend a lot of general type blogging conferences. A lot of meet-ups. And my share of geek centric events. I can say without any question that the blogosphere is absolutely not a geekfest. In fact, I'm often shocked at the lack of technical acumen exhibited by my blogging friends. They basically know how to use their tools of choice, and not a whole lot more. They do know a lot about the subjects that they write, and the overwhelming majority of these have nothing to do with technology.
For anyone who read the quote above and thought, "Yeah those geeks..." I hereby sentence you to read Here Comes Everybody: The Power of Organizing Without Organizations. Cause it's not geeks-- it's everyone, and participating is not a choice if you want to be a part of the public discourse.