We can remember zip codes like 90210. We can remember the phone numbers of the eight (or so) people that we allow to reach us via voice at any time. Why do we need domain names?
There are probably less than 5 IP addresses any of us need to remember and for the rest we have bookmarks. Jeff Jarvis makes the point, and much more eloquently, that I was making the other day on the new Icann domain name scam: The online name game:
Who could win in this? Who always wins these days – Google, of course. I know many people who never bother to type in internet addresses; they find it quicker to just enter a Google search and click from there. All roads lead from Google.
The bottom-line is that you don't need a domain name to be found by a Google search. You can make up any crazy name you want, do a little SEO magic around that made up name, and Google will take care of the rest. No domain name is required.
Maybe it's time to retire the whole concept of DNS.