I was reading this article in the NY Times this morning: Expanding the Internet Well Beyond .com, and I got to wondering...
An Internet oversight agency is considering the first sweeping changes in the network’s addressing system since its creation 25 years ago.
The Internet Corporation for Assigned Names and Numbers, closing weeklong meetings in Paris, was scheduled Thursday to consider proposals for streamlining new domain name suffixes.
The new guidelines could lead to hundreds, perhaps thousands, of Internet addresses to join “.com,” including “.lat” for Latin America and a Bulgarian address in the Cyrillic script. New names will not start appearing for at least several months, and the Internet agency, called Icann, will not be deciding on specific ones quite yet.
Does the URL or domain name even matter anymore? With the number of people coming to sites directly down in the single digits and shrinking, maybe all that money people spent purchasing domain names was unnecessary? We are seeing the marketing of URLs coming to an end./p>
Might be hard for the small sites who don't command any unique keywords-- but that's the new reality. Maybe it's time to just start using IP numbers and forget domain names altogether?