More evidence that if you ever want someone to look at your Web site you had better be getting social. Unless you've got SEO down so pat that you can show up in the top three search results you are pretty much toast. In the old days (like last year) you just shot to make it to the first page of search results as your goal-- The short attention span of web searchers: most never read past 3 results
Google users want instant gratification when they’re searching. How instant? The top 3 Google results get 79% of all clicks. The remaining 7 results share just 21% of the clicks. In other words, more than three quarters of Google users never click past the first three results.
And 90% never go past the first page? The mountain is getting taller. Then consider that 80% of content centric Web site visitors come from search.
If a tree falls in the forest...