Monday, May 19, 2008

Television following the music and newspaper industry trends

Television is headed the same direction as other media. The industry still wants to blame the writers strike, but they are in serious denial-- May Sweeps Sees Record Low Ratings: Strike Seems to Have Altered Viewing Habits

Low ratings during the February sweeps may have been a fluke due to the writers strike, but the May sweeps period is painting a picture of viewers out of sync with broadcast television: Shows across multiple networks rang up series lows during a time that historically lures in the viewers.

On average, the networks are off the mark by 10% from last year in total viewers and off 17% in the 18- to 49-year-old demographic.

Just more evidence that one-way, push technology is falling out of favor. Where the industry is wrong is to assume that the viewers will return:

Viewers out of the habit of watching broadcast TV might not return until fall...

That's not going to happen. People are wanting to have conversations. It's yet another example of the long tail. "The People Formerly Known as the Audience..."

No comments: