Television is headed the same direction as other media. The industry still wants to blame the writers strike, but they are in serious denial-- May Sweeps Sees Record Low Ratings: Strike Seems to Have Altered Viewing Habits
Low ratings during the February sweeps may have been a fluke due to the writers strike, but the May sweeps period is painting a picture of viewers out of sync with broadcast television: Shows across multiple networks rang up series lows during a time that historically lures in the viewers.
On average, the networks are off the mark by 10% from last year in total viewers and off 17% in the 18- to 49-year-old demographic.
Just more evidence that one-way, push technology is falling out of favor. Where the industry is wrong is to assume that the viewers will return:
Viewers out of the habit of watching broadcast TV might not return until fall...