Sunday, May 25, 2008

Mark Pesce video on connecting

My thanks go out to @vcverbeke for pointing out this wonderful Mark Pesce video: Only Connect

We now have so many ways to stay connected, we’ve crossed the boundary from “well-connected” into “hyperconnected”. Our ability to reach out and touch or be touched by someone else, over matters trivial or life-and-death has grown so suddenly and so comprehensively, it’s changing the way we think, and the way we work. The social message service isn’t just a fun way to while the way the time, or a great new way to stay informed: it’s the way we’ll do business in the 21st century.

1 comment:

Bud said...

Interestingly, I see an issue of a divide here. In A2, there are a number of companies that might be thought of as the digital elite, and they would work in the hyperconnected environment described. There are many more that would not.

I think one of the key dividers is service or product delivery mode. If your service or product is delivered over the web, you spend time there, and it is more likely to pay. If your service or product can't really be delivered over the web, it's less likely to pay to be hyperconnected on the web. For sure, all companies need some connection.

Finally, running a business itself is so time consuming that any kind of successful business person is only going to pursue those technologies that demonstrate payoffs. For instance, many more business people are on linkedIn than twitter.