So you want some of the peer-production hyper-productivity for your organization? I was thinking about this some this morning and came up with some guidelines:
- Include everyone you possibly can
- Your borders, no matter where you draw them, will be porous -- error on the side of porosity
- To make it work you need lots of people-- so don't put up barriers to entry
- Exclusivity is for country clubs not social networks
- Flatness, transparency, and the freedom to create are essential elements
- Micro-management will kill the conditions which make these tools work
- Publish/Release each piece of content when it is ready
- The overwhelming majority of people come to
contentconversations through search. They go directly to the information they are seeking
- Most look at a single
piece of contentconversation and leave
- There's not a single good reason anyone can site for waiting
piece of contentconversation stands alone
- The only thing that should tie one
piece of contentconversation to another are relevant and embedded hyperlinks. Period.
- Filter on the way out as an enterprise strategy... (one of David Weinberger's four pillars from Everything is Miscellaneous recast in a slightly different manner.)
- If you must do QC then do it at the last minute -- just in time...
- Do not filter on the way in... (See the first bullet)
These are mine.. Can you think of some more?