Thursday, January 10, 2008

Infinite touch points as a strategy

Logic+Emotion has a good read, and some great graphics on how the concept of place is changing: Infinite Touch Points

I am fairly certain that we are moving toward a time where the way we interact with brands and their products and services will seem infinite.

The post mostly talks about marketing and brands, but I see no reason why it couldn't be applied to all organizations that are still centered around the concept of their touch points being a physical place. The obvious question, if the touch points are infinite, and selected by the client, learner, customer, constituent... what is the significance of your physical presence? How will that change? What percentage of your budget should be allocated to maintaining it? Where do people work? When do they work? Office hours?

What is your be everywhere strategy?

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