Friday, December 7, 2007

The strategic importance of Twitter

I've been thinking about Twitter and this piece of the Dave Snowden interview that I posted last week:

You can't create a knowledge sharing culture, but you can increase the interaction between people. You can increase their interdependency, and you can increase the immediacy of the knowledge management request...

I can't begin to explain to people why Twitter works, but the elements are in this Snowden quote. It absolutely leads to greater interdependency, and increases the opportunities for interaction. It functions as a gateway to greater communication. It is anything but trivial, but you'll never understand this unless you dive in.

Just be the ball, be the ball, be the ball. You're not being the ball Danny.

We need to be able to describe Twitter in 140 characters. It wouldn't take too much editing of the Snowden quote to get there.

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