Wednesday, August 8, 2007

Google just doesn't "get" social networking

I've said it several times in the past, but social networking is just not in Google's DNA. At some point their lack of understanding is going to rise-up and bite them in the butt (again!). Their depth of misunderstanding is so severe that they don't even know what they don't know. Dare I say, clueless?

They failed with Google Answers, and I'm predicting that their model for comments in Google News won't last long:

We'll be trying out a mechanism for publishing comments from a special subset of readers: those people or organizations who were actual participants in the story in question. Our long-term vision is that any participant will be able to send in their comments, and we'll show them next to the articles about the story. Comments will be published in full, without any edits, but marked as "comments" so readers know it's the individual's perspective, rather than part of a journalist's report.

How sad is that?

4 comments:

Anonymous said...

Example News Comment: This story is all wrong. It was my grandma's COUSIN who slept with my sister's brother! NOT my cousin's GRANDMA!

Kevin Gamble said...

Yep! It's going to be quite interesting.

Patrick said...

Don't you get it? Google has a magic crystal ball where they can magically tell who is genuinely a "participant" of the story. It's a brilliant plan!

Kevin Gamble said...

Hehe. I think disintermediating social networks (referrals) is absolutely brilliant. As we all know--search is king.