Friday, July 20, 2007

More on the CBS strategy

I've commented on the CBS strategy several times in the past:
CBS totally gets it!, and QOTD: Quincy Smith

I think their strategy is brilliant, so when I see others mention it I like to pass it along. I saw this today at Multichannel: CBS Aims to Spread Web Content

CBS television content will be available through 400 sites on the Internet by the fall, according to executives from the broadcast network's interactive division.

"CBS is all about open, nonexclusive partnerships," CBS Interactive president Quincy Smith said. "Just CBS.com is not the answer" to reaching viewers, he added, so the network is devoted to going out where the viewers are, not forcing them to CBS.com.

What is it about the CBS culture that helps them to see a different future?

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