Wednesday, July 11, 2007

Hyperlocal - where's the beef?

I was reading about the failure of Backfence.com in the localization of news-- Down And Out In The 'Burbs: Turns out it's tough to make local work on the Web. Doug Caverly at WebProNews had this to say about the Backfence failure:

A lot of big companies - from Google to CNN - are interested in “going local,” and, to be honest, it seems that those companies have the money to do whatever they want. But “going local” isn’t easy...

I think most of us already knew that localization was a tough nut. Once before I asked a question about taxonomies, and for living-breathing examples of scalable taxonomic systems. I received not a single response.

Now I'm going to ask another question, can anyone point me to a national (non-local) entity that is coming anywhere close to doing hyperlocal right? I'm being quite serious, I would love to see some working examples that could be emulated. Do any such sites exist?

2 comments:

James E. Robinson, III said...

would craigslist, yelp or citysearch be considered hyperlocal? or meetup/eventful?

Kevin Gamble said...

These are very straight-forward single purpose database sites. Very true that they are making hyperlocal work, but what happens when 80% of your traffic comes from search engines? How then do you manage hyperlocal?