Thursday, July 12, 2007

Add social networking - lose 10 million users

I just have to share this graph again. It really is quite incredible. USAToday adds social networking capabilities and immediately loses 2/3s of its user base. Ten million users lost in three months! I thought social networking was supposed to be the Holy Grail of new media? *chuckle*

There's a lesson here. Just adding social networking will not save you. There is a lot more to building and supporting communities than installing software.

So they left USAToday and went where?

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