Tuesday, June 12, 2007

Grokking Facebook

I can't tell you the number of times I've had people question my Facebook zealotry over the last few weeks. I'm not necessarily enamored with Facebook, I just believe it's going to he huge. Very huge! If you are in the content business you ignore Facebook at your own peril.

One need look no further than things like iLike to realize why you have to be on Facebook: iLike Sees Exponential Growth with Facebook App

iLike has become among the fastest growing music services, with over six million registered users, gaining a whopping three million just since the launch of its Facebook app only two weeks ago.

Yikes! If you're in the content business you need to get over the idea that you're going to build the site where people come to consume your stuff. You need to seriously consider your strategy to take your content to them. This is the come-to-me web of the future. If you don't get this you're toast.

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