Monday, June 4, 2007

Every page is your home page...

Oscam's Razor has a good read on measuring your web page effectiveness: Excellent Analytics Tip #11: Measure Effectiveness Of Your Web Pages :
Every page on your website is now a home page, every page has to make the kind of impression that you want your website home page to make. So task number one is to embark on a mission to convert your organization to this new mindset - your benefit is that you’ll focus on what actually matters to your customers.

I've been making this point for a long time now, but it doesn't seem to register. Even when you show people pretty pictures of reality it doesn't register. Helping people to understand that their world has changed is hard work.

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