Saturday, May 5, 2007


After creating my twit widget I've been in overdrive thinking of additional things a person could do with these feed mashups. I saw this mentioned at Duct Tape Marketing and my ideation switched-on full force:
Here's what I would suggest. Go to and create personalized, search specific, RSS feeds, mash them together and deliver customized information to your clients on a daily basis. The current trendy name for this is a newsradar.

It must be very trendy as there isn't even a Wikipedia page for it yet. Do they have another name? Regardless, this is some powerful stuff. If people haven't quite grokked the concept of syndication feeds some custom newsradars may do the trick.

I hear a lot of people question syndication feeds with the simple statement, "I don't have the time to look at all that stuff." Actually, most of the time they say, "I don't know how you have the time to read all that stuff." Of course, the answer to that question is easy-- these tools save me time. I'm a knowledge worker, and these are the tools of the trade. How else could you possibly keep-up if keeping-up is a major part of your job? Newsradars can take all that stuff, apply some intelligence, and deliver it all in one handy feed.

For the lazy knowledge worker, they're thinking "Cool, I can condense all that reading to a single feed and save a bunch of time." The smart knowledge worker is thinking, "I can create hundreds of these feeds with intelligence, and triple or quadruple or exponentially increase the amount of new information I'm processing." And that is huge!

No comments: