Friday, December 29, 2006

Wikinomics the book

Don Tapscott and Anthony D. Williams have a book coming out next week that looks to be a winner, Wikinomics: How mass collaboration changes everything. I first heard Don Tapscott speak back in 1998 at an Educause meeting in Portland. I still rely on much of what he said then to form my thoughts about the future. He truly is a visionary. I can‘t wait to read the book. Amazon says they‘ll have it to me by next Tuesday. I hope it arrives before my flight.

Here‘s a taste from the Globe and Mail:'Second Life' is a signpost for the future:

In the new model, customers participate in the creation of products in an active and ongoing way. In other words, customers do more than customize or personalize, they add value throughout the product lifecycle, starting with design and extending to aftermarket opportunities for customer-driven commerce and innovation.
As products-- everything from software and games to cameras and cars-- become smart and enriched with knowledge and services, there are endless opportunities to turn consumers into prosumers.
If anyone embodies this new prosumer culture, it's the Net Generation, the first generation of youngsters to be socialized in an age of digital technologies. Above all, N-Geners are not content to be passive consumers.

UPDATE: I saw this on the Wikinomics wiki and thought it was pretty cool. The last chapter is yet to be written:

Wikinomics has 11 chapters, but only ten have yet been written. Chapter 11, The Wikinomics Playbook, will be written by you: a community of readers and experts like yourself who will share ideas about how to embed key Wikinomics concepts and principles in 21st century organizations and business enterprises.

We tried this in our seminar series that we conducted completely within a wiki. We asked the participants to write the last session. We also asked them to contribute to each session as it was developed. We created the seminar completely in the open. Where it worked, we would have liked more participation. Can you have too much participation? I hope this works for the authors. I plan on contributing.

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