Being like Google

An interesting read that says it's about the technologies in use at Google, but it actually says a lot more about their culture. How Google Searches Itself.

Google's idea search starts with an internal Web page that takes minutes to set up. Using a program called Sparrow, even Google employees without Internet savvy (there are a few) can create a page of ideas. That enables the company to cast its net across its 300-plus employees. "We never say, 'This group should innovate, and the rest should just do their jobs,' " says Jonathan Rosenberg, vice president of product management. "Everyone spends a fraction of their day on R&D."

I like that a lot.

Here‘s some more on Sparrow which doesn‘t sound all that interesting. I‘m guessing if Google had a do-over they might approach this differently today.