Wednesday, November 1, 2006

The market for research-based information

Pew has released a new study on Online Health Search 2006: Most internet users start at a search engine when looking for health information online..

In a nutshell, the study tells us:

  • 113 million adults, have searched for information on at least one of seventeen health topics.
  • Most internet users start at a general search engine.
  • Just 15% of health seekers say they “always” check the source and date of information they find online
  • Another 10% say they check the source and date most of the time

Pew researcher Susannah Fox made this observation in an article on the study from Reuters, “The question is whether consumers are doing the best that they can by going to general search engines.”

Good luck on changing that.

No comments: