Wednesday, October 4, 2006

Online newspaper readership up 31% (or not!)

A Reuters story stating that online newspaper readership is up 31%, but wow are there some statistical red-flags in this story.

The number of page views at newspaper websites rose by about 52% in the first half, the association added.

Hmmm, I think someone might need a lesson in Web metrics. Can you spot the other things that might make you question their conclusions?

No comments: