Thursday, October 5, 2006

Joshua, please don't break

Joshua Schachter may have been named MIT Technology Review's top innovator of the year, but if this is his plan for I'm thinking he may be tapped out. Plans To Become A Social Network:

One of the amazing things about our users is how smart and far-reaching their interests are. While delicious previously has been very much about just the data, in the future I hope to allow our users themselves to come forward within the system. Additionally, I want to help people connect with others within the system, either to people they already know or discovering new people and communities based on interest.

Oh oh! I‘m thinking the old adage, “If it ain‘t broke don‘t fix it” might apply here. does what it does extremely well. It works because it has a major network effect going on. It is more valuable because others use it. I don't use to connect with other people, I use it to see what others I respect are reading and find of interest. I don‘t want to “connect” with them. It‘s not about them — it‘s about the objects of their attention.

So, Joshua here is your homework assignment. Read this, Why some social network services work and others don't. Or: the case for object-centered sociality. I‘m thinking has got it pretty much nailed right now. Please, please, please don‘t fix it.

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