So, we all know the world of the Web is changing dramatically on account of syndication and searching. It‘s clear to me that browsing is headed the way of [obsolete]insert your soon to be obsolete technology of choice here[/obsolete]. So, why do we spend so much time and effort designing site navigation and making things look pretty? All the users want is a specific piece of content and they‘re off to somewhere else. When was the last time you heard someone talk about “stickiness”?
The Washington Post had a light read on this subject today:
The magnitude of the shift was apparent when Nielsen's team turned users loose to go anywhere to do things such as research a vacation. People went to a search engine first 88 percent of the time; only 12 percent of the time did they start at a specific site, such as Expedia.
You‘ve got just twenty words to grab your reader? Hmmm, make mine a tag cloud.
Bookmarks? Those are for sharing… Might as well remove it from the browser as far as I‘m concerned.
Browsers? A great tool for filling out forms on the Web.
No comments:
Post a Comment