Friday, June 2, 2006

The death of browsing?

So, we all know the world of the Web is changing dramatically on account of syndication and searching. It‘s clear to me that browsing is headed the way of [obsolete]insert your soon to be obsolete technology of choice here[/obsolete]. So, why do we spend so much time and effort designing site navigation and making things look pretty? All the users want is a specific piece of content and they‘re off to somewhere else. When was the last time you heard someone talk about “stickiness”?

The Washington Post had a light read on this subject today:

The magnitude of the shift was apparent when Nielsen's team turned users loose to go anywhere to do things such as research a vacation. People went to a search engine first 88 percent of the time; only 12 percent of the time did they start at a specific site, such as Expedia.

You‘ve got just twenty words to grab your reader? Hmmm, make mine a tag cloud.

Bookmarks? Those are for sharing… Might as well remove it from the browser as far as I‘m concerned.

Browsers? A great tool for filling out forms on the Web.

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